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Note: Conversion is based on the latest values and formulas.
1. Create a conversion action - Google Ads Help A conversion action is a specific customer action that you've defined as valuable to your business, such as an online purchase or phone call. Tracking conversion actions lets you see how your …
About conversion values - Google Ads Help Conversion values help you measure and optimize the true business impact of your ad campaigns more accurately. If you assign values to your conversions, you'll be able to learn the total …
Understand your conversion tracking data - Google Ads Help The "Account-default conversion goals" setting: If you’re tracking a conversion action but don’t want to include its data in the column, you can uncheck this setting. The default for most …
[GA4] About key events - Analytics Help - Google Help Create Google Ads conversions You can create a conversion in Google Ads from a Google Analytics key event and manage its settings through the Google Ads and Google Analytics …
Conversion linker - Tag Manager Help - Google Help Conversion linker tags are used to help tags measure click data so that conversions are measured effectively. Deploy a conversion linker tag on any page where visitors may land after …
Use the Google tag for Google Ads conversion tracking More accurate conversion tracking: Using the Google tag sets new cookies on your domain, which will store a unique identifier for a user or the ad click that brought a user to your site. This …
Set up offline conversion imports using Google Click ID (GCLID) Offline conversion import lets you see what happens in the offline world after someone clicks your ads. Enhanced conversions for leads is an upgraded version of offline conversion import that …
[GA4] Conversion - Analytics Help - Google Help A conversion is created from a Google Analytics key event and provides a consistent way of measuring important actions in both Google Analytics and Google Ads. A conversion helps …
About conversion tracking - Google Ads Help Conversion tracking is a free tool that shows you what happens after a customer interacts with your ads -- whether they purchased a product, signed up for your newsletter, called your …
Set up conversion tracking for your website Conversion tracking can help you see how effectively your ad clicks lead to valuable customer activity on your website, such as purchases, sign-ups, and form submissions.